The airline, like many other low-cost carriers, has been actively studying the launch of long-haul services across the Atlantic and this route is seen as WestJet testing the water before expanding its activities further.
The Star Alliance member will offer a three times weekly service on the route during the winter 2014/2015 schedule serving Heathrow Airport's new Terminal 2, also known as The Queen's Terminal, where it will take up residency from June 18, 2014.
Air Canada says it will continue to evaluate future market opportunities as new aircraft are introduced into its mainline fleet and existing aircraft are released for operation by Air Canada rouge as market demand warrants. Since the launch in July 2013 of Air Canada rouge, Air Canada has deployed its leisure carrier to a growing number of Caribbean, European and select sun destinations in the United States.
In the first change to the Philippine - Canada Bilateral Air Services Agreement (BASA) since December 2008, the two sides have agreed to increase the frequency entitlement for each side from seven flights a week to 14. Fifth freedom rights were also increased from four to five per week.
The initial tentative schedule shows the aircraft will operate twice daily on the Toronto - Halifax route from May 23, 2014 through to May 25, 2014 and then on various dates through to the end of June 2014. Alongside this domestic link, Air Canada also plans to use the aircraft on its flights from Toronto to Zurich (from May 25, 2014 to July 14, 2014) and London (from July 2, 2014 to July 13, 2014).
The airline currently utilises a 136-seat Boeing 737-700 on its daily Toronto - Québec City route but will replace this with a 78-seat Dash 8-Q400NextGen when Encore takes over the operation of the route from March 15, 2015.
The introduction of flights to Rio de Janeiro has been on Air Canada’s radar for a while, but with the loss of Brazil’s largest carrier TAM Airlines as an alliance partner from April this year, it has become a higher priority for the Star Alliance member.
Canadian leisure carrier Air Canada rouge is to expand its operations into Western Canada to serve a number of predominantly leisure markets from Vancouver and Calgary to Los Angeles, San Francisco, Las Vegas and Anchorage.