The data behind leakage studies hasn't changed much since we entered this century. Sales data either comes from travel agency location or credit card zip code. Both methods have their issues, but perhaps more importantly, both methods are seeing a steady decline in the validity of their data.
From big mergers to the emergence of next-generation airlines, ASM's Nigel Mayes makes five predictions on what might shake the aviation world in 2018.
ASM is hosting two industry-leading training courses in New York this spring: Negotiating Airline Incentives and Marketing to Airlines for Air Service Development.
ASM is hosting two of its flagship courses, The Fundamentals of Route Development and Route Traffic Forecasting Data Tools & Techniques in London this spring.
Ahead of World Routes 2017, Routesonline gathered the thoughts of three airlines to find out the golden rules when preparing for network development meetings.
We sat down with Mike St Laurent, ASM’s vice president of consulting, to discuss how delegates can maximise the effectiveness of their airline meetings at World Routes.
This week: Air France returns to the Nairobi market; the first service by a Chinese carrier from Qingdao to Western Europe; and Interjet’s first Canadian services from the famous Mexican leisure destination Cancun.
World-leading aviation consultancy Airport Strategy & Marketing (ASM) is continuing its growth in North America with another key addition to the team, just weeks after its official launch.
Forecasting has remained a consistently powerful and effective method of helping airports and airlines to understand and evaluate credible route opportunities.
ASM (Airport Strategy and Marketing) and Aviation Analytics are working together to offer Aviation Analytics’ Network View to the global aviation industry.
