Spirit Airlines exposes the Bundlers in hilarious video

I’ve noted US low cost carrier Spirit Airlines’ wonderfully inventive and entertaining promotional videos before in this blog, but their newest video is the best so far. This gem features twin “lawyers” Unbundle & Unbundle.

These guys shout out the great line, “If you, or anyone you know, has been a victim of airline bundling, then you may be entitled to a cash award!”,  and there’s a brilliant bundle swindler calculator as well as a list of “tweets” such as this one, “@SouthwestAir You owe me $96.15 for cruel and unusual bundling. I want my money back. Help me #unbundlers”.

It’s hilarious, yes, but it also manages to do what most airlines have not been able to do; communicate the message of what ancillary fees are really about.

Bravo Spirit –you’ve done it again! Here’s a link to the video. And here’s another video, showing why Spirit is our most deserving 2015 recipient of the ATW Value Airline of the Year.