1963 Lockheed C-130 Advertisement

Lockheed took out a double-page spread in Aviation Week in 1963, nine years after first flight of the C-130 Hercules, to ask: "how much work can a big airlifter do?" At the time, 500 C-130s were on duty for four nations. 

► Aviation Week is approaching its 100th anniversary in 2016. In a series of blogs, our editors highlight content from the magazine's long and rich history, including viewpoints from the industry's most iconic names and stories that have helped change the shape of the industry.