At the IATA Digital, Data and Retailing Symposium in Madrid, the same concept kept appearing in many of the sessions: customer-centricity. There was a lot of talk about making it the number one priority. While that sounds great, what does it mean in practice?
Why has Airbus provoked one of its toughest but also most prominent airline customers with the possibly unprecedented action of unilaterally canceling a major order that the airline is presumably able to afford?
In the air transport business as with all businesses, competition crimps margins—a fact the industry curses each quarter, but people appreciate when booking flights.
We are approaching the 80th anniversary of the Chicago Convention, signed after what has been described as “the single most important conference of the era.”