Senior Director, Group Digital Content Strategy, Aviation Week Network
London, UK
Summary
Rupa leads the Aviation Week Network's digital content strategy, content marketing and audience engagement.
Since joining in 2010, Rupa has ushered Aviation Week into a more mobile, social and digitally interactive era. She leads a team that has won several awards for excellence in digital content and social media.
Previously, she led multi-stakeholder communications at London City Airport where she was responsible for a number of high profile campaigns. Prior to that, she worked in brand communications and public relations roles in the business and leisure travel industry.
Qatar Airways is among Airbus's and Boeing's best customers, given its huge targets for growth. But it is also using its clout to rearrange its orderbook and push for new models.
Qatar Airways yesterday flew its first Boeing 787 to Doha, following the previous day’s ceremonial handover of the aircraft in Seattle. Two other 787s have been delivered, but these are at Boeing’s Victorville, Calif., facility for work on their inflight entertainment systems. The timing of these initial deliveries was in question until recently. In early October, CEO Akhbar Al Baker threatened that Qatar would further delay formal acceptance of his airline’s first 787 unless its GEnx-1B engines received new lubricant coatings on the fan mid-shaft.
Competition is fierce among regional jet manufacturers to secure customers that serve London City Airport, into which only a few aircraft types are able to fly. But of the three legacy airline groups operating there—British Airways, Lufthansa (through its Swiss subsidiary) and Air France (under the CityJet brand)—only CityJet has not taken steps to replace its aging RJ fleet.
