Although the recovery in Latin America from the COVID-19 pandemic may lag other areas of the world, there’s no shortage of ambition among the region’s startup airlines.

With cargo demand projected to exceed 2019 levels both in 2021 and 2022, it’s not surprising that passenger airlines will continue to lean on their cargo operations to supplement their revenue for the foreseeable future.

After launching its first transatlantic service to London Heathrow in August, JetBlue Airways is taking steps to build brand awareness to bolster point of sales in the UK.