Richard Maslen has travelled across the globe to report on developments in the aviation sector as airlines and airports have continued to evolve and adapt to changing market conditions. Initially managing the weekly newsletter for respected aviation insurance loss adjuster Airclaims Limited, he later joined aviation media company Key Publishing where he spent almost nine years interviewing many of the industry’s senior players producing content for renowned titles such as Airliner World and Airports of the World. In 2011, he joined air service development specialist Routes (latterly part of UBM) where he developed a complete digital editorial content strategy for the business and has become well respected by the aviation community for his knowledge and insight. In April 2017, he left to establish his own business, Maslen Aviation Consultancy, providing storytelling content production, delivery and promotion support as well as consultancy services on aviation topics. He has already started working independently for a number of clients providing online content, event coverage, conference speaking, media appearances, advice on marketing and live event experience as well as project management on an exciting new content platform.
Delta’s activities out of Seattle have been on the rise since 2012 with overall departure capacity increasing 167.4 per cent up until 2016. Data from OAG Schedules Analyser shows a predicted capacity growth of 5.9 per cent in 2017, based on current published schedules.
Singapore's Changi Airport was announced as the overall winner of the Routes Asia edition of the Routes 2017 Marketing Awards which were formally announced during the Networking Evening event which took place in Okinawa, Japan.
In the aviation world competition is not only between airlines, but also between airports and increasingly so. Amsterdam Airport Schiphol was one of the first to actively promote its airport to passengers and airlines, according to Wilco Sweijen, director aviation marketing, Amsterdam Airport Schiphol, who highlighted what differentiates the European hub apart from others in terms of marketing during a Routes Talks discussion.
