Richard Maslen has travelled across the globe to report on developments in the aviation sector as airlines and airports have continued to evolve and adapt to changing market conditions. Initially managing the weekly newsletter for respected aviation insurance loss adjuster Airclaims Limited, he later joined aviation media company Key Publishing where he spent almost nine years interviewing many of the industry’s senior players producing content for renowned titles such as Airliner World and Airports of the World. In 2011, he joined air service development specialist Routes (latterly part of UBM) where he developed a complete digital editorial content strategy for the business and has become well respected by the aviation community for his knowledge and insight. In April 2017, he left to establish his own business, Maslen Aviation Consultancy, providing storytelling content production, delivery and promotion support as well as consultancy services on aviation topics. He has already started working independently for a number of clients providing online content, event coverage, conference speaking, media appearances, advice on marketing and live event experience as well as project management on an exciting new content platform.
The year started optimistically with record low fuel prices and strong consumer demand, however a number of terrorist attacks, the UK Brexit referendum shock, an impending Chinese economy slowdown and the US election marathon, all appear to be taking their toll on the global aviation market.
Boeing predicts China will need 5,110 new single-aisle aircraft through 2035, accounting for 75 percent of the total new deliveries. Low-cost carriers and full-service airlines have been adding jets and expanding new point-to-point services to cater for both leisure and business travel demand from a rising middle class in China and throughout Asia.
Air Astana has proven that the right balance between managing costs and investing in reliability and efficiency can produce a profitable result, even when economic conditions in your home market have brought recent uncertainty.
