Airlines should rethink their cabin branding, replacing economy class with “connectivity class” or “cinema class,” according to Teague principal brand strategist Devin Liddell.

Aircraft communications service provider Gogo has reached a technical services agreement with Boeing to evaluate the prospect of installing Gogo inflight connectivity technology during the manufacturer’s aircraft production process.

Air Canada has reached an agreement with aircraft communications service provider Gogo to equip all of its North American fleet with inflight Wi-Fi connectivity.

Japan Airlines (JAL) will trial Gogo’s new dual-antennae product, 2Ku, which the supplier says will give airlines fast, reliable and affordable broadband worldwide.

Cathay Pacific Airways is anxious to offer gate-to-gate use of personal electronic devices (PED), although it is unlikely to be cleared until mid-year.

AirAsia Berhad group has signed a $33.5 million inflight entertainment (IFE) contract with new Malaysian company Tune Box Avionics Berhad.

IFE is fast becoming a must-have product for any airline wanting to maintain a competitive edge. What was once an added benefit for only business- and first-class passengers has become an integral part of inflight service in all cabins.

Software goliath Microsoft is eying the commercial aviation software business as a “really important market,” according to Matt Muta, the global managing director of the company’s Hospitality & Travel unit.