Voting has now closed for the second regional heat of the 2014 Routes Marketing Awards and the shortlisted airports and destinations were announced earlier this week.
Created in 1997 to recognise excellence in airport marketing as rewarded by airlines, the annual Routes awards provide the airline community with the chance to have their say as to which airport they think provides the best overall marketing services to them. Today these awards are the most highly regarded in the industry and are voted for and judged by airlines.
Airlines from within the Asia-Pacific region were asked to consider the efficient use of marketing activities by an airport or destination over the last 12 months when deciding who to nominate. Shortlisted airports and tourism authorities have now been contacted and asked for a submission to support their nomination. This submission process is designed to enable those shortlisted to provide information for the judging panel as to why they think they should win the award, providing evidence to support their case.
The overall winner of the Routes Asia Awards 2014 will be automatically shortlisted, along with the winners of the other regional heats taking place through the year at all other Routes events, for the World Routes Marketing Awards which will be announced in Chicago this September.
This year the awards have been split into four categories. Three based on the size of the airport and one destination award. From the airports and destinations nominated the following have been shortlisted within each category:
Over 20 Million Passengers
Changi Airport Group
Chengdu Shuangliu International Airport
Kunming Changshui International Airport
Melbourne International Airport
4 – 20 Million Passengers
Abu Dhabi International Airport
Bangalore International Airport
Christchurch International Airport
Nanning Wuxu International Airport
Sultan Hasanuddin International Airport
Under 4 Million Passengers
Clark International Airport
Darwin International Airport
Ras Al Khaimah International Airport
Sihanoukville International Airport
Destination Marketing Award
Philippine Department of Tourism
Singapore Tourism Board
Tourism Australia
Tourism Malaysia
Tourism New Zealand
Winners of the awards will be announced during the Routes Asia Networking Evening which will be held on Monday 10th March at the event in Kuching.
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