PRESS RELEASE: Routesonline Launches #AvGeek100

August 06, 2013

Twitter campaign announced to find the most influential aviation industry tweeters

6thAugust 2013

Routesonline (www.routesonline.com) has announced the launch of the #AvGeek100 – a twitter campaign to find the most influential tweeters within the Aviation community.

The aim of #AvGeek100 is to find out we should follow; who cuts through the industry spin and delivers real and usable information and who out there is providing maximum value for their 140 characters?

Site Editor, Richard Maslen explains: “The Aviation industry continues to be one of the most talked about sectors of global business and social media is playing a huge role in sharing insight, ideas, news and general information. To acknowledge this fact, we are launching the #AvGeek100 twitter campaign to find the most influential, whimsical, and useful tweeters on everything related to the industry - and we need your suggestions! Whether you are interested in seeing the latest photographs, in-flight innovations, network and fleet changes, industry analysis or business trends, we want you tell us who you take notice of on Twitter!”

Paul McCann, Head of Digital Content for Routesonline added: “We’ve had an incredible response. After just one day of nominations we’ve reached over 340,000 twitter users in the aviation community. Everyone at Routesonline is delighted to be leading such a fantastic campaign and to be discovering the people who are leading the way in social media for our industry.”

The #AvGeek100 will initially measure Twitter influence using a live PeerIndex table found on Routesonline (http://goo.gl/8m3P8N). An editorial panel will then vote for the essential 25 AvGeek tweeters that practitioners cannot afford not to follow.

Nominations can be submitted until Friday 23rdAugust, when voting will close, by using the tweet:

I nominate @twitterhandle for the #avgeek100 most influential #avgeek Twitter accounts http://goo.gl/8m3P8N

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Notes to Editors

About Routes

Routes organises world-renowned airline and airport networking events through its regional and global Route Development Forums. Each year, there is one global event and one regional event in Asia, Africa, Europe, the Americas and CIS respectively. www.routesonline.com

Routes was founded in 1995 as part of the Manchester UK‐based ASM Ltd., a consultancy specialising in the field of route development for airports. www.asm‐global.com

Routes and ASM were acquired by UBM Aviation Worldwide Ltd in August 2010. From 1stAugust 2012 Routes, ASM and the Airport Cities Conference and Exhibition become part of the UBM Live division of UBM plc.

UBM Live connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets. Through premiere brands such as MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show, the Routes portfolio of events, Airport Cities and many others, UBM Live exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors. www.ubmlive.com

For further press information please contact:

Victoria Jones

PR Executive

Routes

T: +44 (0) 161 234 2730

E: pr@routesonline.com